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Google Shopping GTIN field changes

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Google Shopping have announced new changes this morning to the way the ‘gtin’ values are enforced.

Starting on 17 September 2013, we’ll require that all values included in the ‘gtin’ attribute be valid ‘gtin’ values. Items that include invalid values for the ‘gtin’ attribute will generate errors and will not appear in Google Shopping. We will start enforcing this requirement in Australia, Brazil, the Czech Republic, France, Germany, Italy, the Netherlands, Spain, Switzerland and the UK. This requirement is already in effect in the US.

In a recent review of your items, we noticed that some of your items have invalid values for the ‘gtin’ attribute.

For any ‘gtin’ value that you are submitting, please make sure that the value is a valid UPC-A (GTIN-12), EAN/JAN (GTIN-13) or GTIN-14. You can often find the correct ‘gtin’ value right next to the barcode printed on the item’s packing. Learn more by visiting https://support.google.com/merchants/answer/160161.

Items with invalid ‘gtin’ values currently generate warning messages that are displayed in the “Feed status summary” section of your Google Merchant Center account (or generate warnings during API item insertion). You can access the “Feed status summary” section of your account by clicking on the status message in the ‘Status’ column on the Data Feeds tab of your Merchant Center account.

Below are some common reasons for invalid ‘gtin’ values:

- Too many or too few digits
- Letters or symbols (instead of numbers only)
- Invalid check digit (the check digit is a digit within the GTIN that can be used as a mathematical check to make sure that the product identifier is accurate).

To avoid disruption to your products, we encourage you to review the warnings in the “Feed status summary” section of your account and to make any necessary corrections to the GTINs that you are submitting. If you have any questions or concerns with this change, please contact us at http://support.google.com/merchants/bin/request.py?contact_type=item_error

Yours sincerely,

The Google Shopping Team


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